Chief Marketing Officer

IXS is the Institutional eXchange Settlement Layer, providing licensed blockchain and tokenization infrastructure for the compliant, large-scale adoption of institutional tokenized real-world assets. 

Backed by Coinbase Ventures, UOB Bank Ventures, Spartan Group, Faculty Group, and Abed Group

Powered by $IXS

About the Role

As Chief Marketing Officer, you will be responsible for crafting and executing a high-impact marketing strategy to elevate the visibility, utility, and adoption of the $IXS token. This executive role demands deep expertise in token ecosystems, Web3, blockchain, and institutional digital asset infrastructure, with a track record of strategic leadership and successful brand-building.

Key Responsibilities

Strategic Leadership:

• Define and lead the global marketing strategy for the $IXS token and the broader IXS ecosystem
• Align token marketing strategy with product, legal, and sales teams to drive ecosystem-wide adoption

Token Marketing:

• Build and manage targeted campaigns that create hype and shill the $IXS token
• Develop and execute a well-timed KOL cadence aligned with current crypto markets and trends

Brand Management:

• Oversee all brand assets and communication channels to push audiences to associate $IXS with $BTC.

Growth and Community:

• Drive user acquisition, $IXS token holders, engagement, and retention through content, social, community, and partner marketing
• Grow and nurture strategic relationships with exchanges, DAOs, DeFi protocols, and RWA communities

Partnerships and Ecosystem Development:

• Collaborate with tier-1 KOLs, communities, and partners to amplify the $IXS token hype

Analytics and Performance:

• Implement marketing analytics to measure token adoption metrics, campaign performance, and community growth

Qualifications

• 8+ years of marketing leadership experience, with at least 5 years in the Web3/Crypto/DeFi space.
• Proven success in driving the token growth and adoption of DeFi and Web3 platforms
• Deep understanding of tokenomics, liquidity pools, and decentralized exchanges
• Excellent communication, strategic thinking, and stakeholder management skills
• Experience working with or in institutional finance or fintech is highly desirable

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