Social Media & PR/Community Specialist
atBinance
Jun 18
Founded by Changpeng Zhao (CZ) in 2017, Binance is currently the largest cryptocurrency exchange in terms of daily volume. Binance is the core global exchange. However, Binance operates separate exchanges in some countries such as the US, UK, Singapore, and Turkey due to regulatory reasons.
Since Binance has global operations, the exchange does a lot of hiring on a regular basis. Being a market leader, Binance Jobs also come with significant perks. Most of the jobs are remote, with flexible working hours. Binance also offers health insurance, the option to be paid in crypto, and programs to develop your skills.
If you're looking for Binance US Jobs, a wide range of them are also available most of the time. On average, the Binance Interview process lasts 2-4 weeks with 4 steps: Application Review, Interview, Offer, and finally Onboarding.
Binance is the global blockchain company behind the world’s largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money.Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?
Responsibilities:
- Conceptualize and implement social media marketing and community engagement in the Greater China/APAC area
- Analyze social media landscape to supply actionable insight (in real-time) to both the social and greater marketing team with hot topics, breaking news, sentiment/market observations
- Analyze daily sentiment on social media and leverage PR response & community content to affect it
- Develop strategies for social and community related content, social-led campaigns and social content frameworks across the region, working cross-functionally with PR, community, product and other related teams
- Perform PR/community crisis management for Mandarin communities
- Engage and build communities through one-on-one as well as one-to-many conversations, especially networking with KOLs in the Greater China/APAC area
- Own and operate multiple official social media and signal channels, as well as the content strategy/output and results for each, especially in negative sentiment
- Streamline social media accounts to ensure uniform content and tone of voice
- Source and manage influencers/KOLs to help drive engagement and brand awareness, as well as community & PR crisis management
- Planning and executing AMAs, as well as managing network relations with programs, VCs, guests, KOLs, etc.
Requirements:
- Fluency in English is required for team communication
- Chinese language is essential for communication with Mandarin speaking communities
- Strong experience in social media and crisis management
- Experience in the blockchain/crypto space will be preferred
- Keen sense and strong understanding of cryptocurrency related terminologies and trends and liking for crypto culture
- Clear and concise style of communication, with a creative/fun spin when relevant
- Well-versed with Twitter, Facebook, Reddit, and Telegram
- Prior experience with YouTube, TikTok or Discord is an added advantage
Listed in: Cryptocurrency Jobs, Non Tech Crypto Jobs, Marketing Crypto Jobs, Trading Web3 Jobs, Community Web3 Jobs, Content Crypto Jobs, Exchange Crypto Jobs, Social Media Crypto Jobs, Discord Crypto Jobs, Finance Crypto Jobs, Full Time Web3 Jobs.