Crypto Marketing Officer

Since I worked as CEO or CMO of any market scope (like EdTech, Fashion or Food retail), I have seen a gap between the company's marketing and public relations. It happens because the owner/board of directors are setting goals and the brand's marketing strategy should complete them, otherwise it means that the marketing team is failing. That’s why every business spends much more money for leads, conversions and reach, than in communications, engagement and storytelling. BUT good PR is making marketing more effective, and good marketing is making PR easier. With my experience I know how to combine both of these parts of brand awareness and I ...