Token Marketing Manager
atWindranger Labs
Jan 16
Windranger Labs, through its innovative venture Game7, is leading the charge in integrating gaming with blockchain technology. Positioned at the intersection of gaming and decentralized tech, Game7 offers an on-chain, modular ecosystem that caters to both players and developers. They address key challenges such as sustained player engagement, distribution, and infrastructure by providing a comprehensive suite of Web3 primitives, enabling seamless game development from concept to market.
The Communications Team at Game7 plays a vital role in engaging both traditional gamers and those entering the Web3 space. By collaborating across departments, the team crafts captivating narratives and content that showcase the unique features of their games and community activities. Game7 offers a flexible, fully remote work environment with a culture that emphasizes autonomy, creative freedom, and continuous learning. The company ensures a supportive and inclusive workplace dedicated to the well-being and professional growth of its team members.
Mantle is building the largest sustainable hub for on-chain finance. Through its core products — Mantle Network, mETH Protocol, and FBTC — Mantle is building banking for the next generation by leveraging the transformative power of blockchain.
Anchored by the Mantle Treasury, the largest community-owned treasury in the ecosystem, Mantle ensures robust liquidity and financial stability. With over $4.3 billion in assets, it actively funds core product development and fosters the growth of asset partners, such as Agora AUSD, Ethena USDe, Ondo USDY, and EigenLayer restaking, enhancing sustainable yield, deep liquidity, and financial utility on the Mantle Network.
This role will focus on creating strategies to increase growing the token awareness, utility, and adoption, while driving engagement across our community and partners.
Key Responsibilities:
Monitor market momentum and maintain deep insights into all Mantle news and communications to deliver strategic messaging at the right time, effectively capturing market sentiment.
Develop and execute comprehensive marketing strategies to promote the Mantle token’s utility and adoption.
Work closely with the community management team to engage with token holders and foster loyalty.
Develop campaigns to educate users on the benefits and use cases of the Mantle token.
Collaborate with exchanges, wallet providers, and other ecosystem partners to increase token visibility and accessibility.
Coordinate token-related initiatives with external partners, such as token listings and co-marketing campaigns.
Measure the success of marketing campaigns through KPIs such as user engagement, token transaction volume, and adoption rates.
Work closely with the product, developer relations, and business development teams to align token marketing strategies with broader company goals.
Requirements:
Proven experience in token marketing, crypto marketing, or related roles within the blockchain industry.
Strong understanding of tokenomics, DeFi, Web3 ecosystems, and crypto user behavior.
Experience managing campaigns with exchanges, wallets, and ecosystem partners.
Data-driven mindset with expertise in analytics tools to measure and optimize performance.
Exceptional communication, content creation, and presentation skills.
Passion for blockchain technology and a deep understanding of its transformative potential.
Ability to work independently in a fast-paced, remote-first environment.
Preferred Qualifications:
Previous experience in a token marketing role at a blockchain or crypto-focused company.
Familiarity with growth hacking techniques and community-driven marketing approaches.
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